- Ronzoni is discontinuing its popular little star-shaped pastina pasta this month.
- The company said it was due to a supplier issue and it was “unable to identify a viable option”.
- Fans are taking to social media to mourn the loss of the pasta and are starting petitions to revive it.
Ronzoni says arrierci to one of his most popular pastas – the tiny star-shaped pastina.
The brand announced plans to discontinue the pasta this month in an Instagram post shared on Tuesday. Writing the “difficult decision” was the result of an issue with its supplier and came “after extensive efforts” to avoid having to abandon the product.
“This wasn’t a decision we wanted to make,” the company wrote in its post. “Unfortunately, our long-term supplier has informed us that he will no longer produce Ronzoni Pastina from January 2023.”
Ronzoni continued: “We searched extensively for an alternative solution but could not find a viable option to produce pastina in the same beloved small shape, size and standards that you have come to expect from Ronzoni.”
Upon hearing the news, distraught fans immediately flooded the post with comments mourning the loss of the pasta, while other pastina enthusiasts took to Twitter and TikTok to praise the discontinued product.
And while competing brands like Barilla still make pastina, many Ronzoni remain steadfast.
“You don’t understand how sad I am that Ronzoni has discontinued their pastina.” wrote one Twitter user. “It’s the only pastina I like. What am I supposed to do without the little stars.”
“Ronzoni is hiring Pastina and my life will never be the same” wrote another.
“Who cares about your political hot takes? Ronzoni is hiring Pastina and this needs to stop.” shouted another user.
Some have even started petitions urging Ronzoni and its parent company 8th Avenue to bring pasta back, citing their importance as one “Staple in so many households and people’s childhood” and its status as “Italian penicillin”.
“Please sign our petition asking Ronzoni to stand back and ask for the public’s help to keep this delicious pasta on the shelves and most importantly in the tummies of her devoted fans,” reads one petition.
Meanwhile, individual Ronzoni pastina boxes on eBay are currently selling for over $60, and some social media users are sharing photos of grocery shoppers stocking up on the item before it’s gone.
— Growing Up Italian (@GrowingUpItalia) January 4, 2023
Still, there can be hope – the brand hinted in its statement that it will keep trying to find a solution.
“Your passion for Ronzoni fuels our passion to deliver for you,” wrote Ronzoni. “We didn’t give up, but as of today we can no longer offer our customers Ronzoni Pastina. Thank you for your understanding and your trust in Ronzoni Pasta.”