After three long years of the pandemic, one of the world’s biggest tech shows made a stunning comeback this week as CES lit up Las Vegas with a flash of color and optimism.
The innovation was imaginative and presented a vision of the future that may never see the light of day, but that didn’t stop the enthusiasm from reaching a frenzy. With more than 100,000 visitors and thousands of exhibitors combing two million net square feet of exhibit space, excitement was high for what was on display.
Here are just some of the products and experiences that stole the show.
BMW i Vision Dee
The color-changing concept car received an audible breath during BMW’s cinematic keynote speech, featuring BMW Chairman Oliver Zipse, Arnold Schwarzenegger, David Hasselhoff, Knight Riders KITT and Herbie The Love Bug. Launched last year in black and white as part of a two-tone system, the stylish car came to life in a stunning rainbow of dynamic designs. Engineered with E Ink’s energy-saving Prism 3 segmented display technology, seen in Kindle devices, road signs and retail displays, the car is literally a dream, as it’s not for sale or even slated for production , according to a company spokesman .
The flying car, which is SUV-sized, fits in a standard parking space, is said to fly 250 miles on a single charge, and costs $789,000, has got many people tweeting selfies with it at the show. Unfortunately, it’s awaiting FAA approval. Meanwhile, the Silicon Valley startup is taking pre-orders and plans to launch its ridesharing service in 2026.
Happy child Ella
This AI-powered self-driving stroller features smart braking, walk assist, a white noise machine and a Rock My Baby mode. It won a CES 2023 Innovation Award and costs $3,800, with shipping expected to begin in April for strollers pre-ordered last year, according to the site. Founded in 2020, the Vancouver-based startup is backed by the MIT Sandbox Innovation Fund. The founders see the stroller as a platform and include a three-year premium software subscription in the Founder Edition. To see it in action, watch the demo video.
Withings U Scan
The maker of award-winning smart scales and watches announced a home urinalysis toilet lab that monitors ovulation, as well as biomarkers for metabolic nutrient uptake, pH and hydration. While the product awaits US FDA approval, it is slated to launch in the UK for €500, with cartridges selling on a subscription basis for €30 a month.
Celebrity spotting is a regular sport at CES and this year there was no shortage of surprises.
filmmakers M. Night Shyamalan appeared to unleash a terrifying mixed reality experience, Knock at the Cabin, for fans at the Canon booth ahead of the apocalyptic thriller’s theatrical release on February 3. In an interview, Shyamalan told me he sees these immersive experiences as a way to expand storytelling and hopes to incorporate them into movie premieres one day.
Jillian Michaels was at hand introduces their iTouch Smartwatch. In an interview, the fitness guru told me she believes now is the time for people who have gained weight during the pandemic to take on beauty regimens and life-affirming routines like adding more water and vegetables to meals and more Enjoy the sun during the day and turn off the blue light at night for a better night’s sleep. She said she’s been a fan of fitness trackers since her days as the host of The Biggest Loser and found the data essential in helping people make lasting changes in their lives. “It’s simple math. We need to burn as many calories and eat as many calories,” she said. “But there’s also an emotional component that drives people to eat, so it’s important to reframe the wellness journey as one of self-care.”
Other celebrities on the show were American Idol judges Paula Abdul who performed for Idol Eyes audio glasses. Indy 500 racer Marco Andretti who stopped by the KUHL stand. shark tank Barbara Korkoran who was at the Rollo stand. Olympic figure skater Nathan Chen and actors Cal Penn who attended Panasonic’s press conference. NFL Hall of Fame Ronny Lott who showed up at the Ansys party, and Paris Hilton speaking from a podium.
Marken brought out the big acts at night. Imagine Dragons played the Dolby Party, Snoop Dogg played Amazon After Dark, Def Leppard headlined Harman, singer Jason Mraz performed at Abbott, and Robosen had Transformers and their newest robot, Buzz Lightyear, dance at their merrymaking.
There were plenty of activities on the exhibit floor and outdoors—you could take a test drive in an autonomous vehicle, have your face scanned for an action figure at the Formlabs booth, and even compete against a triathlete at the TruBike booth.
But it was Delta in partnership with Starbucks that won CES for Best Activation with its “Wonder Window” game when a San Francisco software programmer hit the jackpot and tweeted himself as he bought two round-trip tickets to any one place in the world won. The sheer exuberance displayed in the video summed up exactly what CES 2023 was about – a return to good times no matter what.
Business may be tough, but if we take care of ourselves and focus on innovation as the engine of growth, exciting times lie ahead.